The global co-leader of McKinsey Digital, Rodney Zemel, draws attention to the pressing need for digitization by releasing survey data indicating that 92% of business executives and board members think that digitalization would not sustain their business model's economic viability. He talks on the two overarching business goals of digitization, changing the fundamentals and creating new businesses, and how enterprises who can succeed in both will be successful in the long run. Additionally, he discusses the various digital opportunities and trends that exist across businesses as well as how COVID-19 has boosted digital adoption.